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Tender Details
- Country: UAE
- Summary: Rfq-experience Abu Dhabi - Influencer Management Agency
- AET Ref No: 116174836
- Deadline: 07 Apr 2025
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: Public
- Tender Value: Refer Document
- Notice Type: Tender
- Document Ref. No.: 6573727
- Purchaser's Detail :
- Description :
- The Department of Culture & Tourism (DCT) is seeking an agency to provide end-to-end support for its influencer program, inclusive of strategy building, budget management, projections, KPI management, travel bookings of flights, hotels, providing on-ground experiences, along with on-ground hosting and measurement/reporting. Marketing is conducted in 27 markets (and additional if requested) that are projected to deliver the biggest volume of visitors to Abu Dhabi. DCT-s Strategic Marketing and Communications Sector delivers a comprehensive 360 programme across its various paid, owned, and earned verticals. Within its different verticals, the Influencer programme has succeeded in advancing the destination-s visibility, addressed key misconceptions, through the familiar lenses of influencers and content creators to travelers around the world. The DCT influencer programme also demonstrated DCT-s commitment to its 2030 goals.
- Documents :
Purchaser : TOURISM AND CULTURE AUTHORITY
AE - United Arab Emirates, [Disclaimer: For Exact Organization/Tendering Authority details, please refer the tender notice.]
URL :https://www.adgpg.gov.ae/en/For-Suppliers/Public-Tenders
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